Sunday, 26 February 2017
March / April 2011
Mass Appeal
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Public artist Janet Zweig '71 creates works that use language, technology, and a variety of materials to offer a novel look at spaces and communities around the country

By Beth Saulnier


If, like millions of people, you've walked through Manhattan's Prince Street subway station in the past seven years, you've seen it: a 1,200-foot-long, nine-inch-high parade of silhouettes depicting New Yorkers doing what New Yorkers do. Trailing along the white tiled wall, the 194 figures perform a variety of mundane tasks: taking out the trash, walking the dog, talking on the phone, drinking coffee. Entitled "Carrying On," the installation is the work of artist Janet Zweig '71, who designed the figures based on photographs of real people on the city streets, culling them from a pool of more than 2,000 images. "It's not an interactive piece, but there is a kind of intimacy about it, and a narrative," Zweig says. "You can walk down the entire length of it and look closely at each individual person."

'If  You Lived Here, You'd Be Home' turned materials from two demolished homes into signs declaring the name of a St. Louis neighborhood.

'There's a one-to-one relationship between my work and the viewer. I imagine one person experiencing it, and it's a kind of dialogue between the work and that person.'Among the nation's busiest public artists, Zweig is currently juggling five commissions from cities across the country, including an installation of flip-sign animations called "Pedestrian Drama" for downtown Milwaukee and a memorial to the 1911 fire at Manhattan's Triangle Shirtwaist Factory. Having spent a postgraduate decade making artists' books, Zweig creates works that often use language in a novel way, melding technologies old and new to offer insight into a space or community. "I try to focus on what an individual's experience will be," Zweig says. "If you look at my work, you can see that it's more about the public 'one by one' than as this large mass of people; there's a one-to-one relationship between my work and the viewer. I imagine one person experiencing it, and it's a kind of dialogue between the work and that person."

lipstick signTake "The Medium," a 2002 installation for the University of Minnesota School of Journalism and Mass Communication. It consists of a double-sided screen that allows two people to conduct a live-feed video conversation that morphs through a variety of incarnations; sometimes the speakers see themselves, sometimes each other, sometimes both. In a work called "Limited Edition" for a water treatment plant outside Seattle, Zweig designed a system that dispenses 150,000 small golden tiles one at a time; visitors have the option of taking them as keepsakes or leaving them to become part of a wall. "Neither choice is wrong," Zweig says in her online description of the work. "There will be something seductive about keeping the tile—it's pretty; it's a memory of the visit. And there is something seductive about putting it on the wall—you can choose any location; by putting it on the wall with the other tiles that are there, you will be making your mark within a community; you will be adding to the ever-changing pattern of tiles on the wall, contributing to a generative pool."

Kiss and tell: 'Lipstick Enigma' uses 1,200 resin 'lipsticks' to create slogans that intertwine engineering and the beauty industry.

Other works feature machines that generate words or sentences—such as "Lipstick Enigma," a piece for a University of Central Florida engineering center that uses 1,200 resin "lipsticks" to create sentences melding the language of engineering with that of beauty advertising. (Samples: "Bring out your inner widget." "New sprocket, new you." "Pixelate her personality.") In "Impersonator," for a technology center at Santa Fe Community College, a flip sign of the type found in train stations a generation ago displays a line of text each time a visitor trips an electric eye. The phrases ("You are now entering the supermarket of tolerance"; "Was our sleep nourished by delusion or despair?") are generated by a computer, and no two are alike. As Patricia Phillips, then chair of the art department at Cornell, wrote in a 2009 essay in Sculpture magazine, with the piece Zweig "attempts to sort out the intersecting, overlapping, and relocating trajectories of audience, spectatorship, collaboration, and participation."