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By David Dudley
Photograph by John Abbott
Keith Olbermann's
well-tuned sense
of outrage has
made him an
unlikely hero for
a skeptical age.
As a sportscaster for Ithaca's WVBR, the
student-run FM radio station, a teenage Keith
Olbermann '79 was prone to irreverence. On
pleasant days he'd haul his microphone outside
the station's Linden Avenue headquarters and
broadcast in the sunshine. Once he did the sports in
rhyme. He'd been reading a lot of Ring Lardner and was
inspired to compose a two-and-a-half minute sportscast
in verse, just as the legendary newspaperman had done as
a beat reporter covering a Cubs-Giants rainout in 1910. After wrapping
the bit, Olbermann walked into the control room,
where he found the station engineer getting off the phone. "Somebody
just called in," the engineer announced, "and asked me, ‘Is
this guy a jackass, or what?'"
Olbermann chuckles at the memory. "It wasn't a rhetorical
question," he says. "The guy was really trying to find out if
I was
thought of as a jackass, or if there was some other explanation."
This is an issue of ongoing resonance with current Olbermann
watchers, some of whom wrestle with the same question as
they tune in to his nightly MSNBC newsmagazine, "Countdown
with Keith Olbermann." In the past two years, the former ESPN
anchor has assumed a polarizing role as an outspoken liberal voice
amid the right-leaning talkers on cable news. The position comes
with all the glory and infamy of digital-age punditry: video clips
of his speeches assailing the Bush Administration ranked among
the most popular blog links of 2006 and have raised Olbermann's
profile in antiwar circles. Some network execs and industry critics
tracking the show's rising ratings and pop-culture cachet have
suggested that "Countdown," with its brisk mix of serious policy
discussion, tabloid whimsy, and unabashed commentary, is nothing
less than the network news of the future. "The most compelling
news personality of his generation," the Hollywood
Reporter recently proclaimed. "Love him or hate him, he is a
charismatic, righteously indignant force of nature who is inspiring
fervent cheers and detesting jeers in equal measure."
Accordingly, the nation's red precincts now echo with attacks
on all things Olbermann: his opinion-laced style, his seriocomic
feud with Fox News rival Bill O'Reilly, his history of workplace
disgruntlement, his dating habits. In November, a frequent poster
to a conservative Web forum was arrested by the FBI for mailing
threatening letters laced with a harmless white powder to several
media personalities with perceived left-of-center tendencies,
Olbermann included. In January, Geraldo Rivera threatened to
"make a pizza out of him." In other words, the former local
sportscaster with the Guy Smiley looks has officially joined
Michael Moore and Al Franken on the Liberal Media A-list.
This seems to suit Olbermann fine. Arriving for a late breakfast
at Manhattan's Parker Meridien Hotel, Olbermann is buzzing
over the latest from the Fox camp--O'Reilly's charge that
NBC
itself is "an activist network" that had gone "sharply to
the left."
The previous morning, NBC News president Steve Capus told
reporters that O'Reilly--who pointedly refrains from mentioning
Olbermann by name--had a more specific target in mind. "I
don't quite understand it, "Capus said. "I assume it's
because Keith
Olbermann has had such tremendous growth and there's real
momentum behind Keith's broadcast." This in turn has handed
Olbermann yet another opportunity to berate his bête noire, and
he's a contented man.
"People think I'm really bothered by all the criticism," he
says,
sipping a strawberry smoothie. He tells a story about being
rebuffed by a fan at Shea Stadium in April 2003, right after
"Countdown" debuted. "The guy tells his friend, ‘Never
mind
him--he's a liberal.' Now, I've been on the air a week
and a half.
All we'd done at that point is introduce reporters from the field
in Iraq. No commentary, no criticism, no point-of-view. And yet,
this word had become like a sign. So we're starting with the point
that, because someone perceives me--incompletely, if not incorrectly --
as a liberal, they're going to dismiss me utterly. Somehow
they think that will limit me. I think it liberates me."
As befits a man who has been doing radio since high school,
there is little dead air during a conversation with Keith Olbermann.
He's an unlined forty-eight years old, six-three and possessed
of camera-ready gravitas: his jet-black helmet of anchorman
hair has assumed a dignified pewter cast, the 1980s
moustache of the KTLA years is long gone, and he chats in the
dulcet baritone of a born broadcaster. On "Countdown," when he
needles O'Reilly by quoting the Fox host's own words, he takes
his voice down a notch and assumes the stentorian tones of Ted
Baxter, fatuous anchor of the "Mary Tyler Moore Show." But the
joke is that this sounds little like O'Reilly, who has a plainspoken,
I'm-Just-Saying cadence to even his most immoderate pronouncements.
It just sounds like Olbermann, only more so.
The voice is deployed to its most striking effect when he delivers
a "Special Comment," an op-ed monologue that closes the
show occasionally ("whenever my blood rises to a sufficient
height," Olbermann says). The first, inspired by the woeful official
response to Hurricane Katrina, ran in September 2005, and
its memorable charge that the government "has just proved that
it cannot save its citizens from a biological weapon called standing
water" was so well received that MSNBC execs asked for more.
Olbermann demurred. "It has to be organic," he says. "I
viewed it
as an isolated incident."
The Special Comment would not re-emerge until August
2006, with an epic denunciation of then-Defense Secretary Donald
Rumsfeld, who had just compared critics of the war in Iraq to
appeasement-minded politicians of pre-World War II Europe.
"Thus did Mr. Rumsfeld make an apt historical analogy," Olbermann
began, "excepting the fact that he has the battery plugged
in backwards. His government, absolute and exclusive in its
knowledge, is not the modern version of the one which stood up
to the Nazis. It is the modern version of the government of
Neville Chamberlain."He closed with a McCarthy-era quotation
from his broadcasting idol, Edward R. Murrow. Less than two
weeks later he excoriated the Bush Administration on the fifth
anniversary of 9/11. Clips of those two speeches, posted to
YouTube and several political websites, have been downloaded
hundreds of thousands of times, making "Countdown" a multiplatform
phenomenon.
Despite
the newfangled distribution technology, there's something distinctly retro
about the performance: a man in a suit, eyes locked on the audience, aiming
ten minutes of well-modulated spleen at an unmoving camera. The essays
bristle with literary references, ornate locution, and a barely contained
sense of cosmic indignation. Associations with CBS newsman Murrow are both
inevitable and intentional--more so since Olbermann began borrowing
Murrow's sign-off, "Good night, and good luck." But a
more frequent point of comparison is a fictional one: Howard
Beale, the old-school anchorman prone to on-air meltdowns in
the 1976 film Network. "You could do worse, "Olbermann
says of his two journalistic models; a fan of the movie, he posed as a
pajama-clad Beale for GQ's 2006 Men of the Year issue. "I can
tell
you that when I did that [Rumsfeld commentary], I felt like I was
going to get up out of the chair and grab the camera and go, ‘Are
you listening to me?' "At this, the voice assumes full Special
Comment
intensity, a swelling tide of outrage. "Did you hear how little
he understands of the history he pretends to be a master of?
That he thinks he would have been Churchill when in fact he's
clearly Chamberlain? And, oh, by the way, it was his party in this country
that appeased Hitler! It was his party that didn't want to
get involved in the Second World War!" He cuts himself short and
returns to his smoothie. "Anyway, I'm doing it again."
The peculiar thing about the current incarnation
of Keith Olbermann as truth-telling Last Angry Man is
that he first found fame as the smart-aleck who
refused to take anything seriously. With his "SportsCenter" partner
Dan Patrick on ESPN in the 1990s, he turned the staid highlight show into
a postmodern playground of catch phrases and absurdist ad-libs. It was
a style Olbermann had been honing for a long time. "What you saw on ‘SportsCenter,'
that's what he did on his sportscasts on WVBR," says Peter Schacknow
'78, who worked the news desk at the student station. A former
business anchor on Bloomberg radio, he's now a CNBC producer."
Keith already had this professional-quality broadcast voice."
Olbermann grew up in the prosperous Westchester County
suburb of Tarrytown, New York. At eight years old, he got his first
pack of baseball cards; within a few years, he was writing and performing
his own sportscasts, first to himself and then via a high
school radio station. "It opened up for me like a jewel that you
find in the street," he says. At fourteen he wrote and privately published
a book on major-league baseball coaches. At sixteen, when
he arrived at Cornell, he had a sideline writing baseball card copy and
editing a sports-card collectors' magazine. (Olbermann
remains a rabid memorabilia collector, with a stash of cards covering
every year from 1863.)
By the time he found his way to WVBR, Olbermann had a
healthy head start on his colleagues. "The fact that I was sixteen
and on a radio station was something I expected of myself," he
says. "The older students were kind of surprised at my preparation.
But I had done this before, so they put me on quickly."
Olbermann first broadcast on October 7, 1975. "I came back to my room
in Mennen Hall and played the tape of it that my neighbor
had recorded," he says. "And realized that I mispronounced
my own name." The lesson proved instructive: Olbermann
became a methodical archivist of his own work and has since
filled a rented storage space with tapes of his broadcasts.

Coursework took a backseat to radio work. With the Yankees
a perennial contender, Olbermann's autumns were full of skipped
classes and flights to New York to cover World Series games. "I
was prioritizing," he says. "I never heard anybody in broadcasting
say that their grade-point average ever figured in to whether they
got work." At WVBR, where he quickly became sports director, he
sold advertising, trained recruits, learned how to report breaking
news, and dueled with pro rivals for listeners. "Keith was singlehandedly
trying to turn the sports department into something,"
says Jim Savitt '80, a freshman sportscaster recruited by Olbermann.
"It was an intellectually exciting place to be. We were trying
to learn the business, trying to assert our adulthood. Keith had
opinions on everything, and
he had a way of articulating
them in such a way that you
were never really sure whether
he knew what he was talking
about."
In those post-Watergate
years, the student broadcasters
tended to obsess over careers,
not politics. "They didn't call it
the ‘Me Decade' for nothing,"
says Schacknow. Once, in a
rare moment of self-doubt,
Olbermann wondered aloud if he would make it. "He asked me,
‘Are we fooling ourselves?'" Schacknow recalls. "‘Are
we good
enough?' And I said, ‘Well, I know you are.'"
The ink was barely dry on Olbermann's diploma when he was
hired by UPI in New York City. In 1981, he went to television,
joining a new cable news network called CNN, then did local TV
sports in Boston and Los Angeles. ESPN came calling in 1992, and
the arch, self-referential banter Olbermann pioneered with Patrick
on "SportsCenter" seemed to reinvent the genre overnight, paving
the way for an army of imitators. It also made Olbermann one of
the most famous sportscasters in America.
In a self-lacerating 2002 essay for Salon called "ESPN: Mea Culpa," Olbermann
shed some light on his turbulent 1997 exit
from "SportsCenter." "I couldn't handle the pressure
of working
in daily long-form television," he declared, "and what was worse,
I didn't know I couldn't handle it." The details were more
complicated:
Olbermann publicly tweaked the network and its executives
and gave some brutal assessments of former colleagues to
the author of a behind-the-scenes book. As ESPN's director of
communications, Mike Soltys, memorably told USA Today,
Olbermann "didn't burn bridges here--he napalmed them."
The publicity saddled Olbermann with a reputation as a difficult
co-worker, a perfectionist and prima donna who could be
his own worst enemy. In 1998, that image only sharpened.
Handed an opportunity to do a newsmagazine for MSNBC, "The
Big Show," he quickly found the program consumed by the mushrooming
Clinton impeachment scandal. The show was renamed
"White House in Crisis," and, after seventeen months and an
unsuccessful effort to broaden it beyond l'affaire Lewinsky, Olbermann
wanted out. He found a very public outlet for his frustration:
a convocation speech for the Class of 1998 in Barton Hall.
"There are days now when my line of work makes me ashamed,
makes me depressed, makes me cry, "Olbermann told the assembled
graduates. The speech helped seal his fate at the network. "I
remember, as I was writing it, that I had no inclination whatsoever
to hold anything back," he says.
Mulling a more permanent return to campus, Olbermann
spoke to a Cornell administrator about teaching in the communication
department. Instead, he was traded away like a moody
power hitter: NBC sold his contract to Fox Sports. "That's when
you start thinking, Well, teaching at Cornell is noble and really a nice
sort of symmetry," he says, "but that's eight million dollars."
His tenure at Fox was remunerative but no happier; two and
a half years later, his low-rated weekly sports show was off the air,
and a few industry prognosticators sensed the end of his TV
career. "The sad truth is that Olbermann's perfect format was
ESPN's ‘SportsCenter,' " Sports Illustrated mused
in 2001, calling
him "a supremely talented but restless soul who has worn out a
string of welcome mats. . . . Olbermann will probably spend the
rest of his career trying to recapture what he had with Patrick."
The
door of Olbermann's office at the MSNBC studios
in Secaucus is decorated with a few telling artifacts of
his new station in life. Next to a picture of Kent
Brockman, cartoon anchorman of "The Simpsons,"
there's an Olbermann trading card, trimmed in blue,
with his team affiliation ("Liberal"). And there's a chummy
snapshot
of him with a beaming Bill Clinton, who asked Olbermann
to attend the first meeting of his Clinton Global Initiative in September.
"I've had fans among political figures before, "Olbermann
says. "But I hadn't been invited to those things until the Special
Comments occurred. It's interesting. It's also useful to remember
that bandwagons leave every quarter hour in politics."
The journey back to prime time began with a gig as a substitute
host on MSNBC in 2003. The shows went well, and the perennial
third-place cable news network agreed to give Olbermann
another shot. The premiere of "Countdown" neatly coincided with
the invasion of Iraq, but it took time for Olbermann's innate skepticism
to seep to the surface. "At the beginning, there was not going
to be any commentary, and there was certainly not going to be any
political stance," he says. "It was supposed to be an attempt
to take
a news format and make good television without sacrificing journalism.
In an age of specialization, we'd be generalists. We have
everybody on there, from John Dean to Lindsay Lohan."
Critics often call "Countdown" a left-wing approximation of
the fire-breathing Fox News formula, but it's an inexact match:
Olbermann's interview segments are typically civil exchanges with
a repertory of journalists or like-minded experts, not O'Reilly-style
shout-downs. The show's focus on the manifold failures of
the Bush Administration, Olbermann contends, isn't an ideological
crusade but an overdue application of journalistic incredulity.
"On 9/11, the people who would have been skeptical of the president
of the United States--the media and the opposing political
party--suspended those skepticisms, for extraordinarily patriotic
reasons," he says. "The administration believed that was some
sort
of permanent arrangement. And the last two years it's been necessary
to disabuse them of this, in the strongest possible terms."
As support for the war wanes, Olbermann has the zeitgeist on
his side. "Countdown" is now MSNBC's highest-rated program,
and while his numbers lag well behind his time-slot rival O'Reilly,
Olbermann has tightened his grip on second place, especially
among younger viewers. All of which makes life pleasant in Secaucus
these days, a state of grace that stands in marked contrast to
Olbermann's previous employment situations. "Everybody loves
Keith, loves the show," says executive producer Isabelle Povich '89.
Rumors of friction with executives over Olbermann's anti-Bush
rants occasionally rustle the blogosphere, but Povich dismisses
them. "Those are conspiracy theorists. It's more like, ‘What
are you guys doing that we should be doing too?' They've been
incredibly supportive."
The question then becomes: How long can Keith stay angry?
Povich notes that, while the Special Comments drive the buzz,
they are a small and still-infrequent component of the show,
much of which covers matters of less geopolitical import:
celebrity tantrums, weird video clips, car chases. "Keith and I
respectfully disagree about that," she says. "I'm the pop
culture
person. He thinks I'm crazy. But, you know, at a party you're
not
always going to talk about the war. You're also going to talk about
‘American Idol.' Our job is to give the right mix."
That mix--a curious aggregate of hard and soft news--may
reflect lessons learned from Olbermann's previous MSNBC outing.
Still, many ask what the White House's most determined
mainstream broadcast critic will do with his nightly sixty minutes
when the current occupant leaves office. "You do wonder
how he's going to be able to shift gears," says National Public
Radio media correspondent David Folkenflik '91. "It's hard
to
sustain that degree of outrage day after day. But smart people can
play a lot of roles, and Olbermann is smarter than a lot of guys."
His foes, meanwhile, can take solace in his employment history
and await the inevitable blow-up with management. So far, publicity
brushfires have been largely limited to personal gossip and an
intemperate e-mail Olbermann sent to a viewer in 2006 (in which
he called MSNBC colleague Rita Cosby "dumber than a suitcase of
rocks"; he later issued an apology and has since curtailed his communications
with fans). But stay tuned: in February, he signed a new contract with the
network. "Because of his personal demons, Keith
has imploded everywhere he's worked," Fox News spokesperson
Irena Briganti told the New York Times last summer, one of many
salvos in the proxy war-of-words she conducts on behalf of
O'Reilly. "It's obvious Keith is a train wreck waiting to
happen."
Jim Savitt isn't so sure. Olbermann, he suspects, is right where
he wants to be. "Keith has a magnet inside him that pulls him to
controversy," he says. "I think he enjoys it. He likes to be where
the
action is. "Others say that, unlike Network's Howard Beale, Olbermann
does not appear to be a man on the edge. He has a steady
girlfriend, talks about having kids, and somehow even mended
fences with ESPN, rejoining his old partner Dan Patrick in 2005
for an hour on ESPN Radio every weekday afternoon. "He has the
courage of his convictions, and he seems comfortable with his
role," says Peter Schacknow, who just attended a forty-eighth birthday
party for his old 'VBR colleague. "I'm shocked at what he's
become. This is a late development. He's found his voice."
Judging by the adamantine certainty in that voice, Olbermann
seems unlikely to lose it again. This, of course, is what drives his
detractors, liberal and conservative alike, to distraction--the whiff
of the demagogic in his commentaries, the sense that he
sometimes indulges in the same overconfidence that afflicts his
opponents. Not so, Olbermann says: he is merely arguing the
inarguable. "There's an old saw--‘It's just my
opinion, but I'm
right,'" he says. "I don't even view it necessarily
as commentary.
I prefer to think of it as analysis. Which is, of course, commentary
that the commentator views as correct."
And then--briskly, because he's due on the radio in an
hour--he's up and out the door. Like any good broadcaster,
Olbermann doesn't end a conversation with the usual civilian
pleasantries. He has a sign-off. "We're not liberal," he
announces
brightly, striding to the lobby. "We're right!"
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